Leslie McCrea Yesbeck

I am a Virginia native, living in Richmond and working on global brands. I am a writer, a marketer, and an avid people-watcher with a creative mind. I am passionate about communication and content strategy, as well as digital marketing and branding. I work to combine my skills of each in the most effective way. I love listening to people and transforming their thoughts into any form of media desired - listening to stories seen from their eyes, and sharing those stories through my own words or ideas. I work in a constantly moving and changing field, and that excites me. I am a leader of ideas and a focused team player who looks at any finished product as an installation of what more could come.

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Writing Portfolio

Samson Companies LLC is a wholly-owned real estate brokerage headquartered in Chantilly, VA. Our areas of specialty include residential sales and leasing, land, investment properties, short-sales, foreclosures/bank-owned REO’s, and commercial sales & leasing.

Samson Properties is the 3rd largest brokerage in the Metro D.C. area, with over 2,200 agents and 19 offices serving Virginia, Maryland and the District of Columbia. Constant industry adaptation and exceptional attention to client services has allowed the company to grow immensely in the last 5 years. We are a very family-oriented company with an empowering and supportive atmosphere.

As the Director of Marketing, I oversaw a team that produced marketing content across a range of channels. This included videography, content curation, graphic design, copywriting, email marketing, web development, social media, digital training, recruiting, events and more. I managed the output of digital and traditional content for the company, as well as communicated and coordinated with internal and external teams to maintain and build the Samson Properties brand.

Whereoware is a digital agency specializing in email marketing, website design and development, mobile app design and development, search engine optimization (SEO) + pay-per-click (PPC), headquartered in the Washington D.C. metro area.

As a Digital Marketing Specialist, I worked on a variety of tasks, including but not limited to:

- Translating email strategy into action by designing, building, and scheduling emails for various clients using tools such as Photoshop, Dreamweaver, and IBM Marketing Cloud (previously Silverpop)
- Setting up pages, constructing content, and creating personalized experiences on the web using Episerver CMS
- Collecting data on success of email and web campaigns and using data to provide detailed ideas and recommendations for clients using Google Analytics and Litmus
- Working cohesively in a team in order to execute large and small scale projects including everyday optimization of email campaigns

Outside of work, I try to dedicate some of my time to an organization I have grown to love and support - St. Jude Children's Research Hospital. I am a two-time St. Jude Hero (running half marathon races to fundraise for the hospital), have volunteered for the annual Gourmet Gala event in D.C., and have served on the Richmond Young Professionals Committee for St. Jude.

My love for St. Jude began through my Tri Delta affiliation in college, when I was tasked with leading my chapter to raise over $120,000 in a calendar year. That year, we surpassed our goal through fundraising and events on campus, and the chapter has since gone on to raise over $150,000 in recent years to become the highest fundraising chapter in our region! I am very proud of what the chapter has done for the hospital, but mostly thankful to have been introduced to St. Jude. After visiting the hospital three times and meeting former patients through recent events, I can truly say that St. Jude is a haven for families suffering from the pains of childhood cancer.

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The mission of St. Jude Children’s Research Hospital is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment. Families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live.